AMERICAN LAWYER MEDIA (ALM) Law.com- Linking Content Into the Client Experience

| February 5, 2020 |

One of the most effective components of marketing is thought leadership content. With today’s available palette of media tools, law firms are able to design, build and customize content for their clients. Ensuring that this “content experience” is profound and impactful is a necessary and critical endeavor. In this article, in the February edition of Marketing the Law Journal Newsletter, a division of American Lawyer Media, I discuss “Linking Content into the Client Experience.” For more, read here: Linking Content Into the Client Journey: Why Content Experience Matters (subscription may be required).