Jenn Bankston is a highly experienced, revenue-driven Chief Marketing Officer who delivers effective, strategic solutions to a broad spectrum of technology and professional services clients. She works with a select group of clients, providing strategic marketing insights that enable them to drive profitability. Jenn has been named to the 2023 Lawdragon 100 Global Leaders in Strategy and Consulting.
When clients engage with Jenn as a “Virtual CMO,” they get a versatile and resourceful partner who combines her creativity, experience and deep understanding of the latest technology with storytelling mastery to activate ideas at all levels of the organization - from the executive suite to sales teams, partners and marketers.
A “Big 4” Strategic Consulting Alumna, Jenn has served as Chief Marketing and Business Development Officer for three law firms, including an AmLaw 200 firm, where she led the creation of innovative and sophisticated service offerings for its clients.
While working for Forbes 400 executive Zachary Fisher, Jenn worked alongside other CEOs, heads of state, including Presidents, Prime Ministers and world leaders, directing strategic communications, serving as speechwriter and helping to build the Fisher House Foundation and Fisher Center for Alzheimer’s Research at Rockefeller University.
Jenn received her M.A. from the Fletcher School, Tufts University with a focus on International Business. While at Fletcher, Jenn took full-semester classes in Business Development, Marketing, and Communications at Harvard Business School. She also has a B.A. from Newcomb College, Tulane University. Jenn’s insights and advice have been published in leading business publications such as The Wall Street Journal, Fast Company, Forbes, USA Today and The American Lawyer, reaching tens of millions of people.
Jenn’s strategic thinking and cogent analysis helped both inform and confirm the key datapoints we relied upon to articulate our ‘brand voice.’ Her creativity and business acumen has enabled us to raise our visibility in key areas that align with our business growth in the A/E/C industry and beyond. "
Kenneth Wright, P.E. —
Director, M S Benbow and Associates (MSB)
“These leaders represent the remarkable array of advisors who have helped the legal industry grow into a global business generating hundreds of billions in revenues.”