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LAW.COM: Addressing the 'Visibility Factor' to Unleash Innovation

|JANUARY 11, 2024 | As a legal marketing strategist, I work closely with leaders who are striving to elevate the profile of their firms in a crowded legal services marketplace. Often, these leaders face internal, organizational hurdles – resistance, budgets, approvals – that make their jobs much harder.


In my experience, such internal headwinds arise when law firm innovators cannot gain the full attention of senior management so creative ideas can move forward. I call this “the visibility factor” and I recently was privileged to author a brief article about this often-overlooked topic for The Visibility Factor Bankston 2023
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I hope these observations and suggestions will be relevant for your team.


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