Content Marketing and Sales Pipeline Process for a Large Engineering Firm
M S Benbow is a large engineering firm headquartered in the Gulf South. The firm provides Wi-Fi and Network solutions to Large Public Venues (LPV) including the iconic Churchill Downs and Chase Center in San Francisco. The firm also offers Instrumentation and Control services to oil and gas and chemical plants. Together with our marketing partner agency, Knapp Marketing, we created a unique value proposition and messaging for these disciplines. We also developed a content marketing and sales pipeline process. In addition, we refined the company’s proposal and pitch process / kit, helping to generate more leads.