Pivoting Information Security Firm to Leading Cybersecurity Company
Information Security company seeking to pivot to become leading edge cybersecurity firm focused on targeting technology consulting services to Fortune 1000 and mid-market companies in the federal, commercial, aerospace and defense, and financial industry sectors.
Developed Increased Online Presence 32% Increased Goal Conversion
Due to changing government regulations, the company had an accelerated go-to-market timeline. In addition, the company needed to attract highly- skilled talent in a competitive environment. We created messaging and positioning for all digital channels and an aggressive public relations campaign that led to the creation of a community of micro-influencers to share user experiences.