Creating a New Voice and Repositioning a Firm Through Content
Gulf Coast business advisory and litigation boutique Greer Herz & Adams, a prominent regional player with significant national and international retentions, needed a refresh and enhancement of their website copy. The firm had two major arms – business management counsel (from startup to succession planning) and a versatile, world class litigation team for dispute resolution. We conducted interviews with the leadership of key practice areas and reoriented the messaging to reflect the value proposition for clients.
Jenn and her team were instrumental in helping us reframe our web and marketing content to better appeal to and connect with clients and prospective clients. They helped us see how to speak most effectively to our audience. Angie Olalde — Partner, Greer Herz & Adams LLP