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Jenn Bankston serves as a Virtual CMO to a select group of clients
providing strategic marketing insights that enable them to outmaneuver competitors and drive profitability.
Insights
Jenn’s rare ability to shape effective marketing messages is demonstrated in her high-profile thought leadership in leading publications.
Innovation
Jenn skillfully combines tech, social media and traditional marketing to build brands and drive growth.
Strategic Marketing Communications
Campaign Planning + Execution
Brand Strategy
Team Leadership + Development
Experience
Jenn draws on strategic work at major law firms, consulting firms and tech companies, and engagements with CEOs and heads of state globally.
Jenn Bankston played a significant role in conceiving and facilitating the growth strategy for our business model. Her deep acumen for technology and her understanding of our space (we are cybersecurity specialists) helped us successfully market to our various buyer personas. In addition to her strategic contributions, Jenn created an account-based marketing system to support sales efforts as well as track and catalog customer preferences.”
Tim Hill — Founder and Techpreneur
“Jenn Bankston has a vast knowledge of law firms, the legal industry, and how its practitioners serve myriad sectors and industries. Her varied experiences - she has been a former in-house law firm CMO, outside marketing expert, and professional business consultant - give Jenn a unique acumen and valuable feel for the pulse of the marketplace. She is certainly "at home with lawyers" and understands their business needs.”
Alina Gorokhovsky — CEO, SCG Legal
"Jenn Bankston’s thoughtful contributions helped lay the groundwork as we set out to develop business in new sectors. Her team’s assistance enhanced our messaging and approach, upgrading our capabilities. They were an absolute pleasure to work with. "
David Ackert — Founder & CEO, Ackert | PipelinePlus
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